Believer of beauty and lover of LA, Hotel Gloria is Gloria’s house, a palace of cultural curiosity, pleasure and surprise, a fictionalized recreation of a storied Whitley Heights residence. Hotel Gloria is a sultry living room for the neighborhood, each space and soft touch moment a voyeuristic glimpse into an idiosyncratic life well-lived — a multi-layered monument to the Los Angeles we adore.

We got the name for this one after seeing “Gloria” scratched in the cement in front of the hotel.

Agency: Chandelier Creative
Dreamed up with Emily Bernstein, Jaime Ellison, Kevin Garcia and Liz Cornine.